hope's approach
Expert support from a marketing pro who knows your industry
Hope has worked with some of the UK's most recognised and award-winning businesses in the wedding industry to increase their prices, generate more bookings and build profitable businesses
branding & messaging
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digital marketing
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business development
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The strategy is the foundation upon which everything is built.
And it's time we nailed it so that you can get more out of your marketing in order to grow your business.
Ready to nail your niche, build that email marketing funnel, attract the ideal client you love to work with, grow and nurture a community with a lifetime value, increase your conversion rates and *finally* understand what to post on Instagram–algorithms be damned? I got you.
A UK-BASED SALES AND MARKETING CONSULTANcy CHANGING THE TRAJECTORY OF brands and businesses in the wedding industry THROUGH THE POWER OF marketing that's done right.
“Thank you so much for the amazing work you’ve done with our marketing projects to date. Your work is bright, energetic, and on brand – and most importantly, compelling to our couples.”
Jo Rowlandson, Sales & weddings Manager, Tower Hill Barns
Based in North Wales, she’s an Aussie here for love, making the most of the countryside where the hills meet the sea. Motivated by a shared mission, she values clear communication, a ‘can do’ attitude, measuring twice to cut once, and is known for her pragmatism and calm in a crisis.
founder + wedding marketing consultant
Hope Nicholson
Hope provides consultancy services to wedding venues, wedding photographers, florists, cake makers, wedding planners and other creative wedding vendors.
Hope believes in a strategy-led, collaborative approach. She takes the principles of branding and messaging, paired with data from analytics and industry trends to develop marketing campaigns that allow her clients to stand out, attract more clients and level up their business.
Based in North Wales, she’s an Aussie here for love, making the most of the countryside where the hills meet the sea. Motivated by a shared mission, she values clear communication, a ‘can do’ attitude, measuring twice to cut once, and is known for her pragmatism and calm in a crisis.
Alongside a degree in Business and International Hotel Management, Hope holds MCIM status with the Chartered Institute of Marketing, is an SEO expert and an OG blogger versed in WordPress, Squarespace & Showit.
credentials
Hanging punctuation, cold toast, the British weather, and overnight-Instagram-experts giving small businesses owners dodgy advice.
things she's over:
Companies keen to humanise their brand, personalisation in marketing, the Zoe podcast, eating a wholefoods diet, and Barti Rum with lime & ginger ale.
things she's into right now:
the REALLY OFFICIAL BIO, the TL:DR VERSION
By way of really good advice, data-led strategy, and killer content, we're on a mission to help you get the most out of your marketing. Marketing that's done right, that's tailored to your business, and that's more effective. And by that we mean, marketing that generates growth and results.
SUPER FUN
FACTS
NOW FOR THE IMPORTANT STUFF
I live for good coffee. Yes, I'm addicted to my Nespresso machine. See: #mumlife
Born in Australia, but currently calling North Wales home... things you do for love!
I say my favourite show is Billions, but it's actually anything on HGTV. #diyaddict
I still wear skinny jeans, side part my hair and use the cry-laugh emoji. Suck it, Gen Z.
our MISSION
To help business owners in the wedding industry generate
Without putting your hard earned profit into directories or gimmicky get-rich-quick schemes. I see you doing all the things and hoping that one day, you'll hit a home run. But what if I said there was a strategic way. Google does not hate you. The algorithm doesn't have to suck. Email marketing is not just for boring newsletters. And social media can (and does) generate measurable ROI.
impact & growth via their
Your regular dose of marketing tips and industry insights, mixed with coffee, dogs & mountains.
